CONTACT

Let’s work together

I am an Austin-based Designer looking to partner with people who are passionate about their projects and their community.

I received my BFA in Graphic Design from California College of the Arts and launched my creative practice in 2016, specializing in branding, packaging, and web. I have worked closely with business leaders in emerging industries, marketing teams, and independent professionals seeking to elevate their message with thoughtful design.

CONTACT
h@helenpena.com

 

SERVICES

Design Consulting
Learn how design can support your goals and together we’ll explore the complexities of your developing project by learning about your intentions and stylistic preferences.

Strategy & Content Development
Together we review your goals and create a plan that includes specific design deliverables to maximize impact.

Creative Direction
Receive guidance from a culturally and socially responsible perspective so your brand drives your business goals and meets the demands of a diverse and sustainable future.

CAPABILITIES

Branding
Essentials for your brand. Receive a branding system with guidelines.

Packaging
Take an earth-friendly approach to packaging your product. Includes an evaluation of your production capabilities, prototyping and facilitation with your suppliers. 

Web
Make the most of your online presence and maintain your brand across multiple platforms.

Print
Share and advertise your project with a print campaign or limited edition publication.

Photography
Custom images created to evoke what design and words cannot. Includes concept styling and photo editing/retouching.

Illustration
Icon system or illustrations with a tailored style to fit your project needs.

View my work ⟶

 
 

 

WORK EXPERIENCE

Independent Designer
November 2016–Present, Oakland & Austin

Specializing in branding, packaging, and web, working closely with business leaders in emerging industries, marketing teams, and independent professionals seeking to elevate their message with thoughtful design.

Web Designer, Contract
GAP, inc.
November 2015–November 2016, San Francisco

Worked with the internal Marketing team to design engaging brand content for the retail website and email campaigns.

Designer
Landscape Studio
February 2013–October 2015, San Francisco

Designed a wide range of print and digital projects including branding, packaging, responsive web, photo direction, and illustration.

Designer
Student Affairs Office, California College of the Arts
September 2010–December 2012, San Francisco

Designed print material to promote campus events and student organizations.

Design Intern
Elefint
May 2012–November 2012, Oakland

Assisted designers with studio needs, created illustrations and infographics for clients in non-profit sectors.

Designer
Sputnik Design Studio, California College of the Arts
January 2012–May 2012, San Francisco

Designed promotional material as part of the student-run in-house design studio.

Designer & Photographer
Serie Project, Inc.
November 2007–January 2010, Austin

Designed web and print materials to promote the organization, exhibitions, and digitally archived the art collection of over 350 serigraph prints.