I worked closely with a Master Cannabis Grower to create an exciting brand that blended the vibrancy of her native Brazil with California’s rich cannabis history.
In 1987, marijuana washed ashore the beaches of Brazil. Those that were there describe it as a surreal experience, everyone shared Maconha and it fueled a cultural revival.
Marijuana’s history is centuries long but the nuances between strains are still emerging. We wanted to create a standardized way to guide consumers to find strains based on experience.