DA LATA

Branding, packaging, photography, creative direction and strategy for Cannabis brand founded by a Master Cannabis Grower looking to blend the vibrancy of her native Brazil with California’s rich cannabis legacy.

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 In 1987, marijuana washed ashore the beaches of Brazil with the help of winds and tides. A cultural phenomenon was born and the slang expression “da lata” came to be synonymous with a “good thing” and influenced art, music and culture.

In 1987, marijuana washed ashore the beaches of Brazil with the help of winds and tides. A cultural phenomenon was born and the slang expression “da lata” came to be synonymous with a “good thing” and influenced art, music and culture.

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 Marijuana’s history is centuries long but the nuances between strains are still emerging. We wanted to create a standardized way to guide consumers to find strains based on experience.

Marijuana’s history is centuries long but the nuances between strains are still emerging. We wanted to create a standardized way to guide consumers to find strains based on experience.

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